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A one-person business running on AI costs about €21 a month at the floor and about €120 once you publish video. The expensive part is almost never the tool people warn you about. It is the three subscriptions you stacked without noticing, each solving a problem the last one already solved.
Below is every line with its price, where the free tiers genuinely hold, and which ones to skip.
A note on the numbers: I list what each vendor charges, in the currency they charge it in. Some are dollars and some are euros, and I have not converted them, because the spread inside these prices is wider than the exchange rate. Treat them as planning figures, and treat the totals as ranges rather than quotes. Everything here was checked in September 2026.
What does the cheapest setup that actually works cost?
Two lines. That is the whole floor.
| What | Tool | Price |
|---|---|---|
| The agent that writes and edits your code | Claude Code | ~€17–20/mo |
| A domain name | Porkbun | ~€10–15/year |
| Hosting | Vercel | Free tier |
| Database and login | Supabase | Free tier |
| Version control | GitHub | Free |
| Sending email | Resend | Free tier |
| DNS and protection | Cloudflare | Free |
| Total | ~€18–21/mo |
That is not a stripped-down version of a real setup. It is what this site runs on. The free tiers on Vercel and Supabase are generous enough that a one-person business does not hit them until it has real traffic — and by the time you do, the traffic is paying for the upgrade.
The one thing worth knowing: Vercel's free plan is not licensed for commercial use. If the site is making money, you are expected to be on a paid plan. That is a real cost waiting for you, not a free lunch, and it is the honest reason to plan for it rather than discover it.
The whole list
68 tools, what each costs and when you actually need it. Updated twice a year.
What do you pay once you publish video?
This is where the number moves, because video is the one category where free tiers run out quickly.
| What | Tool | Price |
|---|---|---|
| Everything above | ~€21/mo | |
| Voice | ElevenLabs | Free tier, then ~$5–22/mo |
| Editing | CapCut | Free, Pro ~€10/mo |
| Screen recording | OBS Studio | Free |
| Thumbnails and graphics | Canva | Free tier |
| Transcription and captions | Notta | Free tier, then paid |
| A second model for writing | Claude | ~€20/mo |
| Total | ~€60–90/mo |
Push it further — stock generation, a video model, a dedicated transcription subscription — and you land somewhere around €120. Above that you are no longer running a one-person business on AI; you are running a small studio, and the arithmetic changes.
Which subscriptions are people actually wasting money on?
Three overlaps account for most of it. I have made all three.
Two general chat subscriptions. ChatGPT and Claude, roughly €20 each. Almost nobody acts on the second opinion often enough to justify it. If you truly need several models, one aggregator subscription — GlobalGPT or Lorka at around $30 — is cheaper than two direct ones. But it only saves money if it replaces them. Stacked on top, you have just spent €70 a month on the same sentence three times.
An app builder you stopped opening. Lovable, Bolt, v0 and Replit all sit around $20–25 a month and all have free tiers. The free tier is enough to find out whether the tool fits how you work. Most people subscribe in week one and stop opening it in week three, because they discovered they wanted a coding agent instead.
Automation you are not running yet. Zapier starts around $20 a month once you pass the free tier. n8n is free if you host it yourself and around €20 if you do not. Until you have a process that runs weekly without you, this line is a subscription to an intention.
The test for all three is the same and it is uncomfortable: open your bank statement, find every subscription, and for each one name the last thing it produced. Anything you cannot answer in one sentence goes.
What is free that you are probably paying for?
Twelve of the 68 tools on this list are free outright — not a trial, not a limited tier that expires.
Vercel · Supabase · Stripe · GitHub · Resend · Cloudflare · n8n · Make · OBS Studio · Canva · Figma · Umami
Four of those are what this site runs on, and none of them pay me anything. That is worth saying plainly: the tools I recommend most often are the ones I earn nothing from, and you can check that on any page of the list.
Another 28 tools have a free tier that is enough to decide with. Which means 40 of 68 are usable without paying, and the honest advice for almost everyone is to spend a month there before spending anything.
Where do the costs move when you start selling?
The pattern inverts. Monthly subscriptions stop being the main cost and per-transaction fees take over.
Stripe costs nothing per month and takes a percentage plus a fixed amount from each sale. The percentage is the part everyone looks at; the fixed amount is the part that decides your pricing. On a €50 sale it disappears into the noise. On a €5 sale it is a meaningful slice of your margin — which is why digital products cluster at €9 and €20 rather than €3.
Check your own rate in your Stripe dashboard rather than trusting a figure in an article, including this one: it varies by card type, by country and by how your account is set up.
Two other costs arrive with your first sale, and both are easy to forget:
- VAT. If you are selling to consumers, your prices include it, and it is not yours. A €20 sale at 21% is €16.53 of revenue.
- Hosting that is now commercial. See the Vercel note above.
The Digital Products Playbook
Templates, guides and systems that sell. €20, PDF, instant download.
How do these prices change?
Faster than any article can keep up with, which is why every page on this site carries the date it was last checked rather than "updated for 2026".
The direction of travel over the past two years has been consistent: the capable tools get cheaper per unit of work, and the number of tools goes up. That combination is what produces the stacking problem. Each new subscription is individually defensible and the total is not.
Two habits are worth more than any price comparison:
- Review the whole list every quarter, not each tool as it renews. Renewals arrive one at a time, which is exactly why they never feel like a decision.
- Cancel first, resubscribe if you miss it. You will miss roughly one in four. That ratio is the actual measurement of how much you needed them.
Questions people ask
The short answers are in the box below the article. If you want the longer version of how these tools fit together in an actual working week — which to learn first, which to ignore until later — that is what the playbooks are for.
The Short Version
Every conclusion from all eight playbooks — 97 chapters, condensed. Free.
Tools in this piece
| Tool | What it does | Price |
|---|---|---|
| Claude Code | An AI agent in your terminal that reads your files, edits them, runs commands and deploys. | ~€17–20/mo |
| Claude | The assistant itself. Strong on long text, code, and following instructions exactly. | ~€20/mo |
| Vercel | Hosting. Puts a project live on a real address with one command. | Free tier |
| Supabase | Database, accounts and file storage in one, with no backend work. | Free tier |
| Porkbun | A domain registrar without upsell tricks, with honest renewal prices. | ~€10–15/year |
| ElevenLabs | Voice generation and voice-overs that do not sound like a robot. | Free tier, then ~$5–22/mo |
| CapCut | Fast shorts and vertical editing, with captions. | Free, Pro ~€10/mo |
| Notta | Transcribes meetings, calls and interviews, then pulls the decisions out of them. | Free tier, then ~$8/mo (yearly) |
| Lorka | One subscription covering writing, images, video and voice instead of five. | ~$30/mo |
| GlobalGPT | Chat, image, video, audio, search and agents from several leading models under one subscription. | From ~$5.80/mo (yearly) |
| Kit | Email platform for creators. The list is the only thing you actually own. | Free under 1,000 subs |
| Plausible | Simple, privacy-friendly visitor stats with no cookie banner. | ~€9/mo |
| Stripe | Payments and subscriptions. The standard, and integrating it is a matter of asking. | Free, percentage per sale |
| Resend | Transactional email that actually arrives. | Free tier |
Every tool has its own page with the price, who should skip it and what to check before paying. Some links are affiliate links.
Questions people ask
How much do AI tools cost per month for one person?
About €21 a month for a setup that actually works: one coding agent at roughly €17-20 and a domain at €10-15 a year. Hosting, database, email sending, version control and design all have free tiers that a one-person business does not outgrow quickly. Publishing video pushes it to roughly €90-120.
What is the cheapest AI coding setup?
One agent subscription and a domain. Claude Code is around €17-20 a month; Vercel, Supabase, GitHub and Cloudflare are free at the volumes a solo business produces, and Resend sends email on a free tier. That is the floor, and most people pay three to five times it without getting more done.
Do I need to pay for both ChatGPT and Claude?
Almost never. Two general chat subscriptions is the single most common overlap, at roughly €40 a month for a second opinion you rarely act on. If you genuinely need several models, an aggregator subscription is cheaper than two direct ones — but only if it replaces them rather than joining them.
Which AI tools are free with no catch?
Twelve of the 68 tools on this list are free outright rather than a trial: Vercel, Supabase, Stripe, GitHub, Resend, Cloudflare, n8n, Make, OBS Studio, Canva, Figma and Umami. Several of them are the ones I use every day, and none of them pay me anything.
What does it cost to sell digital products?
The shop itself can be free — Stripe charges per transaction rather than per month, and hosting a static site costs nothing at low volume. The cost that matters is the fixed fee inside each transaction, which is why a €5 product has a very different margin from a €50 one.