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Eight playbooks at €20 and two prompt packs at €9 is €178. The bundle on this site is €50 — about 72% off, and nobody has to work that out, which is the point. A discount a buyer has to calculate is a discount that does not convert.
That is the easy half. The hard half is what a bundle does to the rest of your catalogue, and whether the person buying it would otherwise have bought three things or one.
What is a bundle actually for?
Two different jobs, and they want different prices.
A convenience bundle is for the person who already wants most of it. The discount is a thank-you for buying everything at once, and it is modest — 20 to 30%. It raises the order value of someone who was going to buy several things anyway.
A decision-removal bundle is for the person who cannot tell which one they need. The discount is large enough that choosing becomes pointless: at €50 against €178, working out which three you want is not worth the twenty minutes.
The second is what this site runs, and it suits a catalogue where the titles overlap. If your products are genuinely for different people, the first is the honest version and the second just gives away margin.
| Convenience bundle | Decision-removal bundle | |
|---|---|---|
| Discount | 20–30% | 60–75% |
| Buyer | already wants three or more | cannot tell which one |
| Risk | too small to notice | cannibalises singles |
| Works when | products are complementary | products overlap |
Does it cannibalise the singles?
Always somewhat. Whether that matters depends on a number you can actually look up.
The question is what the bundle buyer would have done otherwise:
- They would have bought one thing. The bundle took them from €20 to €50. It worked.
- They would have bought four things. The bundle took them from €80 to €50. It cost you.
You cannot know this in advance, but you can see it afterwards: if single sales collapse and bundle sales do not rise by more than the lost revenue, the discount is too deep. That is a real measurement with a clear answer, and it needs about thirty sales to be readable — which is a reason not to agonise over it before you have one.
The whole list
67 tools, what each costs and when you actually need it. Updated twice a year.
What makes a bundle read as cheap rather than generous?
Padding.
A bundle of one good thing and seven fillers is a clearance sale, and buyers recognise it immediately. Worse, it damages the one item they wanted — if that is worth €20 and it comes free with seven others, the €20 looks like a number you made up.
The test for each item: would a reasonable person have bought this on its own? If the honest answer is no for three of the eight, the bundle has three items, not eight. Saying "eight" is the kind of claim that costs you more than it gains.
Should the bundle include what comes next?
It is the strongest offer available and the one with teeth.
"Everything I add for the next twelve months" converts better than a fixed list, because it removes the fear of buying just before something good arrives. It also commits you to adding things for twelve months, in public, to people who paid for exactly that.
Only make that promise if the work was happening anyway. A roadmap you would have followed regardless is free to promise. A roadmap invented to justify a price is a debt.
Where should the bundle sit on the page?
After the singles, not before.
A bundle shown first is a price anchor that makes everything look like an upsell. A bundle shown after someone has looked at two individual products is the answer to a question they have just started asking.
The one-line version that does the work: €50, or €178 if bought separately. No table, no comparison grid. The arithmetic is the argument.
When is a bundle the wrong move?
When it is your first product.
A bundle answers "I want more of this", which presumes someone wanted some of it. Before that, the bundle is a bigger version of an untested thing, and it is harder to sell, harder to refund gracefully and harder to learn from.
Sell one. Find out whether anyone wants it. Why your first product probably will not sell is about reading that result honestly — and how do you price something with no sales yet? covers picking the number for the single.
And the subscription version?
That is a different product with a different obligation, not a bundle paid monthly. One-off or subscription covers what changes when the payment repeats.
Where these numbers came from
The €178 and €50 are the actual prices on this site as of 17 October 2026: eight playbooks at €20 and two prompt packs at €9, against a bundle at €50, VAT included. The discount percentages for the two bundle types are rules of thumb rather than measurements, and are described as such.
The Digital Products Playbook covers catalogue and pricing decisions for digital products in more depth.
Tools in this piece
| Tool | What it does | Price |
|---|---|---|
| Stripe | Payments and subscriptions. The standard, and integrating it is a matter of asking. | Free, percentage per sale |
| Shopify | Hosts the store, takes the payment and handles the tax. | From ~€29/mo |
Every tool has its own page with the price, who should skip it and what to check before paying. Some links are affiliate links.
Questions people ask
Should you sell a bundle or individual products?
Both, usually, with the bundle priced so that it is obviously the better deal for anyone who wants more than two items. A bundle alone removes the cheap entry point; singles alone leave money from the people who wanted everything.
How big should the bundle discount be?
Big enough that nobody has to do arithmetic. On this site eight books at €20 and two packs at €9 come to €178, and the bundle is €50 — about 72% off. A 15% bundle discount makes people calculate; a 70% one makes the decision obvious.
Does a bundle cannibalise single sales?
Yes, and that is usually fine. The question is whether the person buying the bundle would have bought three singles or one. If one, the bundle raised their spend. If three, it lowered it — and you should look at who is actually buying.
What makes a bundle fail?
Padding. A bundle of one thing people want and seven they do not reads as a clearance sale and devalues the one. Every item should be something a reasonable person might have bought on its own.
Should the bundle include future releases?
It is the strongest version of the offer and the heaviest obligation. 'Everything I add for twelve months' converts well and commits you to adding things for twelve months. Only promise it if the work was happening anyway.
Is a bundle a good first product?
Rarely. A bundle is an answer to 'I want more of this', which requires that someone already wanted some of it. Sell one thing first and find out whether anyone does.