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The prompt for deciding what to charge

How do you decide what to charge for software you built yourself?

Last checked 2026-09-24

Do not ask an agent for a price. Ask it for the inputs: what a buyer actually gets, what they use today instead, and what the cheapest version that still solves the problem would be. The price is a judgement; those three are research.

The prompt

Do not give me a price. Instead: describe what a buyer actually gets from this in one sentence, list what they most likely use today instead and what that costs them in money or hours, and describe the cheapest version of this that would still solve the problem. Then I will decide.

When to use itBefore you put a number on anything, and again whenever a price stops feeling right.
Why it is worded that wayAsked directly, a model produces a plausible number with nothing behind it, and a plausible number is the most dangerous kind because it feels researched. Withholding the question and asking for the inputs instead gives you the three things that actually determine a price: the value, the alternative, and the floor.

The alternative is the real anchor

Nobody compares your price to your costs. They compare it to what they do today — a spreadsheet, an afternoon, a subscription they already have. That comparison is the price ceiling, and it is knowable.

The cheapest version tells you what to cut

Describing the smallest thing that still solves the problem usually reveals that half of what you built is not what you are selling. That is useful before you write the sales page, and painful afterwards.

One sentence, or it is not ready

If what a buyer gets cannot be said in one sentence, the product is not the problem — the positioning is. Fix that before the price, because no number rescues an unclear offer.

The Operator Prompt Pack

This is one of 60 prompts, from the phase "Sell what you built". The pack has the rest, each with the same reasoning underneath, plus the research they are built on and a house-rules file you paste in once.

Get the pack — €9

Tools this applies to

ToolWhat it doesPrice
StripePayments and subscriptions. The standard, and integrating it is a matter of asking.Free, percentage per sale
VercelHosting. Puts a project live on a real address with one command.Free tier
GitHubVersion control. Your restore point when an hour of building goes wrong.Free

Every tool has its own page with what it costs and who should skip it. Some links are affiliate links.

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The whole library

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