Who it is for
Right for you if
You have €1,500–3,000 to test properly and twelve months of patience.
Skip it if
Losing that budget would hurt — Playbooks 05 and 06 start at zero and can fund it later.
What is inside
63 pages, 12 chapters plus appendices.
- 1. Why The Generic Version Died
- 2. What Branded Actually Means
- 3. The Unit Economics
- 4. Choosing The Product
- 5. Suppliers and Agents
- 6. Compliance
- 7. The Store
- 8. Creative
- 9. Buying Traffic
- 10. Retention
- 11. Operations
- 12. Scale Or Exit
- A. The Tool Stack
- B. The Product Scorecard
- C. The 60-Day Plan
- D. One Product, Real Numbers
What you get
- The PDF, immediately, on the confirmation page and by email.
- Worked examples with real arithmetic — and it says so when a number is an example rather than a promise.
- Free updates to the edition you bought.
- The tools referenced in it are kept current on the tool list.
Everything, for less than three of them
This is one piece. The Vault is all 10 — every playbook and every pack, plus what gets added next. Separately that is €178; the Vault is €50.
What people take next
Same track (Store) — these are the pieces either side of this one.
Questions
How do I get the file?
Straight after payment. The download appears on the confirmation page and the same links arrive by email.
What format is it?
PDF, 63 pages, readable on a phone, a tablet or a laptop. No app, no account.
Can I get a refund?
Digital files are delivered immediately, and at checkout you agree to that — which ends the 14-day withdrawal right. If something is genuinely wrong with the file, email me and I will fix it or refund it.
Do prices include VAT?
Yes. What you see is what you pay.