Who it is for
Right for you if
You want to build a character-led audience and treat disclosure and platform rules as part of the job.
Skip it if
Skip it if you want fast money — this is a slow build with a legal layer.
What is inside
54 pages, 12 chapters plus appendices.
- 1. What This Business Actually Is
- 2. The Rules
- 3. The Character
- 4. Consistency
- 5. The Content Engine
- 6. Distribution
- 7. The Audience
- 8. Monetisation
- 9. Brand Partnerships
- 10. Operations
- 11. Risk
- 12. Longevity
- A. The Tool Stack
- B. The Compliance Checklist
- C. The Character Bible Template
- D. The 60-Day Plan
- E. Sixty Days, One Character
What you get
- The PDF, immediately, on the confirmation page and by email.
- Worked examples with real arithmetic — and it says so when a number is an example rather than a promise.
- Free updates to the edition you bought.
- The tools referenced in it are kept current on the tool list.
Or take the whole library
All 8 playbooks — 474 pages — plus every pack I add next. Separately that is €160; the Vault is €50.
Questions
How do I get the file?
Straight after payment. The download appears on the confirmation page and the same links arrive by email.
What format is it?
PDF, 54 pages, readable on a phone, a tablet or a laptop. No app, no account.
Can I get a refund?
Digital files are delivered immediately, and at checkout you agree to that — which ends the 14-day withdrawal right. If something is genuinely wrong with the file, email me and I will fix it or refund it.
Do prices include VAT?
Yes. What you see is what you pay.